What is Facebook Advertising?
Facebook advertisements are messages paid for by companies that post ads on Facebook. This allows you to write your style. Additionally, you can connect with those most important in your life, detailed in this basic social network guide.
The most important element in this description is “paid.” Anyone can post content to their page on Facebook for free, but you never know who’s likely to read your post.
A paid advertisement can target an audience and make your ad as precise or wide as you’d like.
Facebook advertising campaigns come in various formats. You can also specify the amount you wish to spend for each of the following:
- The total amount
- Your budget for the day
- Your cost per result
You can even decide which user actions you would like to be charged for. It doesn’t mean Facebook will only bill you for ads that perform according to how you want them to. However, you have the option of deciding the method of billing for your ad, like being charged by the number of clicks or views. There are various options based on the objectives you have decided to set for your advertisement.
What are the reasons Facebook ads are so important?
Nearly 96 percent of social media marketing professionals believe that Facebook provides the best return on investment (ROI) of all the platforms that exist. It’s not without reason why:
- “Facebook” is the most-searched-for search word in the world.
- The platform is home to 2.4 billion active users plus greater than 7 million ads
- People use it on average for 35 minutes per day.
- 68 Percent of an adult within the US have an active account
With such a large reach, you’d expect that advertising on Facebook is expensive, but it’s not. In addition, Facebook permits you to specify an amount of money you’ll spend, but it also costs less for the same amount of people you would reach through other platforms.
A major and appealing feature of Facebook marketing is the customization possibilities. Since the platform holds many details about every user, you can target your ads to nearly every demographic characteristic you could imagine, for example:
- Marital status
- Career field
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Advantages of Facebook Advertising
Wide Customer Reach
Facebook remains the most popular social network for reaching users, boasting over 2.6 billion active users per month and showing no signs of slowing. Suppose you’re seeking to reach out to people with your messages or other messages. In that case, Facebook is the perfect platform to achieve this, particularly because of its diverse range of ages and demographics.
Ads Manager also lets you market to users who have already visited your site by installing Facebook Pixel codes to your site. There’s also a selection of Custom Audiences to benefit from, which allows you to target those who already know your brand. Find out details about custom audiences on this page.
A/B Testing (Split Testing)
Facebook Ads Manager lets users split test their ads for different audiences and locations, age segments, and many other segments, all in one campaign. This is not just a way to gather important information about the most effective creative. However, you can also determine the most effective creative for your specific demographics.
We’ve written a tutorial to show you how to conduct an A/B split test through Facebook.
Tips: If you are interested in seeing what ads your competition has currently in place. Follow these easy steps:
- Visit your competitor’s Facebook page with your desktop computer.
- Scroll down and look at The Page transparency section to the right.
- Click the button ‘See More.
Lead advertisements on Facebook allow prospective customers to provide information to you, regardless of their device. Customers can ask for information about the products and services you offer or set appointments through the lead ad form displayed in your feed. The best part about this method is that users don’t have to quit Facebook to fill out the form.
Connect the information generated by Facebook’s instant forms using Zapier, which allows you to forward the data directly to your marketing and sales team promptly.
The immersive ad-sets, similar to Facebook’s instant-experience ads, mean that users will be transferred to an experience similar to the app experience. The concept of full-screen interactive lets brands creates a narrative that relies on an engaging experience while also displaying marketing content that would otherwise be missed on the web.
Creating a Facebook pixel lets you monitor the actions that users take after seeing your ads across different devices. The addition of a Facebook Pixel on your website’s pages that convert visitors will allow you to see the people who convert to your site due to viewing your Facebook advertisements.
To create the pixels, you must go through the Facebook Pixel tab of Ads Manager and click “Create a Pixel.” Follow the directions on the screen, add the Facebook Pixel base code to each page of your website, send the instructions directly to your team members for development, or incorporate the process using Google Tag Manager.
Alongside its many choices for targeting, Facebook is also one of the most cost-effective channels for advertising. If you’re on a tight budget, you could get your ads in place for only PS1 each day (depending on the purpose of your advertisement) instead of other platforms such as LinkedIn, which are typically between PS5 and PS6 per day.
We’ve written a guide on how you can improve your Facebook relevance score to make it more cost-effective for Facebook advertisements.
One of the benefits that are an enjoyable aspect of Facebook advertising is that you are in complete control over your Facebook advertisements and budget. Keep track of your results on Facebook too are aware of exactly what you’re spending and what results in you’ve gotten through your campaigns.
You can also use the information available in Facebook Insights to analyze your performance of paid ads against organic ones so that you can make strategic decisions about the targeting of future advertisements. You have access to the information you need from your Facebook Advertiser Manager here.
Disadvantages of Facebook Advertising
You can’t make everything public
Certain industries aren’t permitted to promote their products on Facebook. This is so that those who use Facebook can enjoy a secure user experience. Before advertisements are displayed on Facebook, they are subject to an extensive review process, which could take as long as 24 hours. If you’re thinking about posting your unsavory offerings on Facebook, consider reconsidering.
Learn more about Facebook’s Advertising Policy here.
The 20% Rule
If a Facebook advertisement contained more than 20 percent of the image with text in the past, it could not be accepted. Although Facebook has relaxed its policy in recent times, it’s still a good idea to limit your use of text to only a small amount of text on your photo.
Consider using scroll-stopping and striking images to grab the interest of your target audience and add text to copy where it’s supposed to be. Facebook will inform you of this and encourage you to alter your approach.
Facebook’s A/B Test isn’t nearly as accurate as an experienced
While Facebook advertising can have the potential to help users to split test their ads, our experience has shown that manual optimization will give you the highest ROI. Please read our guide on five easy ways to Test A/B Split Testing Facebook ads.
The increase in the number of companies using Facebook advertising has reduced the chances that your advertisement will be noticed significantly. Getting people’s attention and your post noticed in the stream of updates from their friends is challenging and requires innovative ad-sets, which may be at a cost.
Buying VCC to open a Facebook advertising account with us can be advantageous in every way since VCC is a safe way to pay your bills online and ensure your data is secure. Facebook can also be a massive platform with billions of people. Therefore, it’s easy to go over the budget you have set for advertising. VCC aids in reducing costs by restricting the amount you pay.
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